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Lead Magnets: What, Why and How with Raspberry Flamingo

Nov 27 @ 12:30 pm - 1:30 pm

Join The Business Village @BarnsleyBIC as we host another informative workshop, this time with Raspberry Flamingo Copywriting & Content Marketing.

Claire Taylor, founder of the company, is a seasoned trainer as well as a copywriter. The new ‘digital’ 2020 has seen a dramatic rise in the importance of any company’s online presence.

Statistics show that only 3% of visitors to a website buy on their first visit.

How many of the remaining 97% leave and forget to bookmark, never to return? The answer is, no one knows!

So, how does a company ensure they capture the details of those prospective customers and clients who aren’t ready to buy on their first visit? By giving them something in exchange for their email address. A lead magnet.

Claire has seen a dramatic increase in requests for lead magnets this year as companies finally recognise the need to maximise leads from their websites.

However, most business owners tend to imagine a lead magnet means writing an e-book, and nothing could be further from the truth.

Therefore we are introducing to you:

‘Lead Magnets: What, Why and How’ – an online workshop delivered via Zoom to help you understand the importance of a Lead Magnet and how to use them effectively.

In this session we will cover:

 Why lead magnets are ESSENTIAL to the ‘sales funnel’ of any business with a website. And, why without one you are losing up to 97% of potential customers!

 The difference between a lead magnet and an eBook

 What format can a lead magnet can take.

 How to select the topic for your lead magnet.

 How to map out the content for your lead magnet.

 How to produce and consider your lead magnet if you decide to outsource.

 How to actually use your lead magnet – the automation and the all-important follow up.

At the end of this short session you will understand how a lead magnet can make a huge difference to your ‘sales funnel’ when the right product is used. It will cover purpose, format, and production. And, if you’re not already a convert to email marketing, hopefully you will be before you leave the session.

*Once you have purchased your free ticket, a Zoom link will be sent to you the day prior to the workshop. There are 20 places available for this workshop.