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The Fundamentals of Social Media Marketing

Dec 10 @ 8:45 am - 12:00 pm

The purpose of this masterclass will be to develop an understanding on how to utilise social media to grow your business. As there are so many different social media platforms, the speaker will be covering the key elements that can be utilised across the different platforms.

As Facebook and Linkedin are benchmarks for all other social media platforms, and between them cater for the Business to Consumer and Business to Business market.

Facebook and LinkedIn will be used as a tools to showcase how they should:

• Find their target audience,

• Create relevant content for that target market,

• How to maximise their engagement through various techniques with examples and how they worked,

• How to utilise various tools and strategies to grow your audience in the right way,

• How to avoid common mistakes,

To do this the masterclass will be split into these sections:

• The different platforms and which one to use based on your target market,

• Don’t sell but educate!

• Utilising analytics to influence your social media plan, focusing on Facebook.

• Different types of posts and tools that you can utilise on Facebook and LinkedIn,

• Utilising analytics on LinkedIn on how to grow your online presence,

• The importance of video and how you can use video across multiple platforms,

• Utilising Facebook Ad’s,

• The importance of Key date,

• How we tie all this together into a basic social media plan.

• Questions?

The average salesman can see a maximum of 5 people per day, through using social media this masterclass can help you get in front of thousands. All you need is that one post or that one video to go viral and all of a sudden you will become a well-known brand within your area.

This masterclass is designed around teaching you proven techniques to help you maximise your reach and engagement, in a way that doesn’t break the bank. You will learn how you can grow your business through social media and is aimed at businesses that are looking to reach their target market and expand their business potential.

Requirements of the attendee:

Every attendee will need to bring their laptop with them. If they don’t have a laptop then a tablet or phone will allow them to do a lot of what we talk about, however certain aspects of the masterclass can only be done on a desktop.

It’s also imperative that you already have set up a LinkedIn account as well as a Facebook Business Account. We will not have time to go through setting them up.

Over the last 3 years Brett has presented over 50 Masterclasses and seminars to hundreds of businesses, and the consistent theme through out is education. Brett will educate you on how you can educate your audience on who you are and what you do. That’s how Brett has achieved ROI of over 4500% for consultation clients and why he was a finalist for Young Entrepreneur of the Year 2019 as well as his company Novus Marketing Solutions winning various awards such as the Best SME Digital Marketing Agency in the North for 2019.


Only one registration per business via Eventbrite will be confirmed. If additional people from your business would like to attend, they can be added to a waiting list by emailing with the business name, name of additional attendee and contact telephone number. If this Masterclass isn’t fully subscribed upon the closure of registrations, we will contact you to offer the additional place. The waiting list will be prioritised on a first come first served basis. Businesses that register more than one attendee via Eventbrite will be contacted and asked to nominate one person to attend.

This masterclass is open to businesses based in the Sheffield City Region. A part of your business must be based in one of the following districts: Barnsley, Bassetlaw, Bolsover, Chesterfield, Derbyshire Dales, Doncaster, North East Derbyshire. Rotherham or Sheffield. If you are unsure whether you fall into this region you can use the postcode checker here:


Q/ How can I contact the organiser with any questions?

A/ Email

Q/ I would like to bring a colleague, is this ok?

A/ No, only one attendee per company is permitted.

Q/ Will refreshments be provided?

A/ Hot and cold drinks will be provided throughout the masterclass.