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ScaleUp 360: ‘Hospitality revenue management for the Covid-19 Recovery’

Jun 17 @ 2:00 pm - 3:30 pm

To take part in this online streamed seminar – you must be enrolled onto the ScaleUp 360 FREE Support Programme first. To find out more information – please contact Francesca Noble, our Account Manager for the Barnsley & Rotherham Area, on

Online – Streamed Live
Due to the current situation, this event will be streamed live to registered attendees. You can book using the login details emailed to you, but if you have any problems please contact

Hospitality Revenue Management for the Covid-19 Recovery

A 45-minute webinar + 15 minutes for questions and discussion.

Presenters: Dr Natalie Haynes and Mr David Egan, Senior Lecturers at Sheffield Business School specialising in revenue management for the service sector.

What will we cover?

The session will start by examining the unique revenue management challenges that Covid-19 presents for the hospitality sector with a specific focus on the difficulties of achieving optimal pricing strategies where we have limited forecasting data, social distancing restrictions and uncertain customer demand.

The focus will then shift to considering the revenue lessons we can learn from previous sudden and drastic falls in demand, such as the reactions of the industry to 9/11, SARS and the 2008 economic crash – what would we do again, what would we do differently and how does this situation differ?

We’ll end by proposing a range of revenue strategies that you could consider for your business to help optimise demand during the recovery period. There will also be plenty of opportunity to ask questions and exchange ideas.

What will I learn?

– The importance of prioritising value over volume in a post-Covid-19 world
– The benefits of target discounted and how to avoid long-term rate damage
– Ideas for how to predict changes in customer behaviour
– Tips for forecasting when data is limited
– The value of clever market segmentation to optimise pricing strategies
– Alternative approaches to what and how you sell

Who should attend?

Operators and managers of hotels or restaurants looking for practical revenue management strategies for the post-Covid19 recovery period.